Acura Brand

Though essentially a marketing creation for the North American market, the Acura brand was immediately successful. Consumers liked the features, performance and upscale image of Acura cars, along.

Acura brand. Acura was born from passion, hustle and a start-up mentality. Through secret night meetings, dedicated Honda engineers defined what Acura would become. In less than a year they set up dealerships and rocketed to the top with two luxury performance classics, the Integra and the Legend. Acura is the luxury vehicle division of Japanese automaker Honda. The brand was launched in the United States and Canada on 27 March 1986, marketing luxury, performance, and high-performance vehicles.It was introduced to Hong Kong in 1991, Mexico in 2004, China in 2006, Russia in 2014 (no longer available in Russia) and Kuwait in 2015, and was also sold in Ukraine (until 2018). After fielding 1,300 horsepower worth of metal at the event last year, Acura announced Thursday that it intends to race a pair of brand new TLX sedans in the Exhibition Class at this year's Pikes. Acura had incredible success in the 2019 IMSA WeatherTech SportsCar Championship—Ikeda tells us what that means for Acura's brand and its road cars.

Action-packed ads and a new design for the TLX are aimed at the ‘real sedan fans,’ says Acura VP and Brand Officer Jon Ikeda By E.J. Schultz . Published on September 25, 2020. 2019 Acura Ratings, Reviews and Awards. The 1986 founded Acura has made several updates to their lineup this year. The 2019 Acura TLX is a performance sedan, with a wide selection of electronic advancements to help it outperform other midsize luxury cars. Atop the brand sits the iconic Acura NSX, a high-tech hybrid supercar that can go toe-to-toe with exotics costing twice as much. Along with superior build quality, great fuel economy, and cutting. The 2021 Acura TLX will go sale in the United States next week and be followed by a Type S variant in the spring.. However, that won’t be the only Type S as Acura Brand Officer Jon Ikeda has.

Honda is moving its Acura luxury brand upmarket by highlighting its performance chops. It is a strategy that began with the return of the NSX sports car at the 2015 North American International. Acura is the luxury vehicle division of Honda, launched in March of 1986. While Honda was already a successful auto manufacturer in the 1980s, the Acura brand was an opportunity to show they could make luxurious and high-tech vehicles to appeal to the American market. Acura was and continues to be at the leading edge of Honda innovation. Acura on Brant in Burlington has New and Used Acura and SUVs for sale. Call (844) 537-3561 for Acura on Brant Specials and Promotions. 2021 Acura TLX rides new platform to become brand’s best sedan in decades. Building a world-class sport sedan is tougher than it looks. Of course, that’s true of everything from making an.

Acura will Type S all the things and make fun cars again, says brand officer. Jon Ikeda dishes on the future of Honda's luxury performance cousin in a recent interview. Precision Crafted Performance is the future of this brand, but it's not a destination. It's a mindset and a commitment to doing new and challenging things based on our own unique ideas for our customers. Jon Ikeda, Vice President and Brand Officer, Acura Brand Office In a recent interview with Motortrend, Acura brand officer Jon Ikeda had the opportunity to discuss the current state of Acura and where the brand is ultimately heading.With the release of the new. Acura. The distinction of being the first Japanese automotive luxury brand, Acura is the luxury vehicle division of Japanese automaker Honda. The brand was launched in the United States and Canada in March 1986, marketing luxury, performance, and high-performance vehicles.

Discover Acura’s exceptional line of cars and SUVs built for exhilarating performance and unsurpassed comfort. Enjoy top safety ratings across the entire model line. For evidence, look to the 2021 Acura TLX or 2019 Acura RDX, both of which ride on brand-specific platforms and feature bespoke Acura powerplants – the 3.0-liter turbocharged V6 in the TLX Type S. Both Acura and Lexus are luxury brands of non-luxury automakers: Acura is owned by Honda, while Lexus is owned by Toyota. For Acura, being Honda’s luxury brand means you’re getting excellent value. When it comes to what kind of features and the number of features you get with an Acura, it usually leads the luxury segment (for the price). Ignoring Acura is a mistake. While the brand has had its ups and downs in terms of awareness and popularity, its cars have never lacked in quality and passion.

With the 2021 Acura TLX, the company is going back to its performance heritage, said Emile Korkor, Assistant Vice-President of Sales and Marketing at Acura Canada, during an interview with Motor Illustrated.He also mentioned that the brand has listened to its customers, who became dissatisfied with the recent product over the past few years.