Acura Luxury Brand

Acura is the luxury vehicle division of Japanese automaker Honda. The brand was launched in the United States and Canada on 27 March 1986, marketing luxury, performance, and high-performance vehicles.It was introduced to Hong Kong in 1991, Mexico in 2004, China in 2006, Russia in 2014 (no longer available in Russia) and Kuwait in 2015, and was also sold in Ukraine (until 2018).

Acura luxury brand. “With SUVs leading the luxury market, the highly successful RDX and MDX now serve as the volume leaders of the Acura brand; and as we continue to sharpen and solidify our core models, the next. Acura RLX. The Acura RLX is this manufacturer’s ultimate luxury sedan. Priced at $54,450 MSRP for front-wheel drive models,* it was built to last, and you’re sure to get your money’s worth. With 310 hp, standard, and another 5-star NHTSA crash test rating, this sedan will let you test your limits. He also reaffirmed Acura’s dedication to the luxury sedan. “Acura is a performance brand and will not abandon the sedan market. Sedans are what’s left for real performance fans.”. Kelley Blue Book has recognized Acura as America's "Best Value Luxury Brand" in their annual 2019 Brand Image Awards, marking the first time Acura has received the award.. Based on KBB.com shoppers' feedback, Acura was lauded for its lineup of vehicles that deliver high-tech luxury at affordable prices, with Kelley Blue Book specifically noting the brand's average transaction price offers.

Parent company Honda introduced the Acura brand to the U.S. market in 1986 in an effort to create a separate luxury division for its products. At first, it was just a two-car show: the Legend. Acura was born from passion, hustle and a start-up mentality. Through secret night meetings, dedicated Honda engineers defined what Acura would become. In less than a year they set up dealerships and rocketed to the top with two luxury performance classics, the Integra and the Legend. Acura will Type S all the things and make fun cars again, says brand officer. Jon Ikeda dishes on the future of Honda's luxury performance cousin in a recent interview. The idea that you can only get a luxury car from a luxury brand may be specifically American. Brands like Acura, Infiniti and Lexus were invented to sell luxurious Hondas, Nissans and Toyotas to Americans who probably don't think of Hondas, Nissans and Toyotas as luxury cars.

In engineering and build quality I would have to say are comparable if not superior to the German Luxury brands. Acura falls down in their lack of cohesive focus in mission, marketing, and design philosophy. They were the first Japanese brand to c... Acura delivers unparalleled performance & design that will take your driving experience to the next level. Start your Acura journey here. Acura is definitely a luxury brand but its just a bit lower then lexus or infiniti. It also has a different feel to it. Its like a younger feel to the design and materials. The acuras and hondas are mod friendly. You can take a tlx, mod the crap out of it and nobody will say a thing. You mod a gs350 and people will think you are goofy. The Honda luxury brand, Acura has established a great reputation for dependability, competence and efficiency. However, much like Honda vehicles, Acura isn’t known for producing much excitement. Produced in Liberty, Ohio, the RDX sticker price typically undercuts the competition that includes the BMW X3, Jaguar F-Pace, Mercedes-Benz GLK Class.

Both Acura and Lexus are luxury brands of non-luxury automakers: Acura is owned by Honda, while Lexus is owned by Toyota. For Acura, being Honda’s luxury brand means you’re getting excellent. Acura has been named a “Best Value in America” brand in the Luxury SUV & Crossover category for 2020 by automotive analysis firm Vincentric. Vincentric’s annual “Best Value in America” awards also honor the 2020 Acura RDX as top choice in the Luxury Compact SUV/Crossover category. Dependability, reliability and high resale value are Acura hallmarks, all of which contribute to its recognition as Kelley Blue Book’s top 5-Year Cost to Own Luxury Brand. Acura Information. Acura is the luxury vehicle marque of Japanese automaker Honda. The brand was launched in the United States and Canada on 27 March 1986, marketing luxury, performance, and high-performance vehicles.

Acura Recognized as Best Value Luxury Brand by Kelley Blue Book. In their annual 2019 Brand Image Awards, Kelley Blue Book recognized Acura as America’s “Best Value Luxury Brand,” an accolade based on KBB.com consumer feedback.Acura’s lineup was commended for its high-tech vehicles and affordable pricing—in particular—the brand’s notable savings when compared to other luxury. Acura and Honda cars are both made from the same company: The Honda Motor Company. What is the major difference between Honda and Acura? Honda displays broad appeal, building unique vehicles, while Acura focuses on making luxury cars. The Honda Motor Company established the Acura brand to make an entry into the luxury car market. Honda is moving its Acura luxury brand upmarket by highlighting its performance chops. It is a strategy that began with the return of the NSX sports car at the 2015 North American International. Discover Acura’s exceptional line of cars and SUVs built for exhilarating performance and unsurpassed comfort. Enjoy top safety ratings across the entire model line.

Affordability vs. Luxury: Who Come Out on Top? As automotive experts, one thing we are asked quite often is, “Hey, isn’t ‘Brand Y’ just the luxury version of ‘Brand X.’” As much as it tries to create some distance, the connection between an automaker and its luxury division is inevitable.